Pariplay and Svenska Spel Sport & Casino initially partnered in May for a deal that has seen Pariplay share its full game catalogue with the operator, affording Swedish players the opportunity to enjoy a wide range of titles. The state-owned operator, which has dominated Sweden’s regulated market since its January 1st go-live date, offers an array of products that include sportsbook, casino and bingo.
Svenska Spel Sport & Casino, which has enjoyed steady growth since market regulation in January, has displayed a proficiency for engaging Sweden’s diverse target audience. In its H1 reporting for 2019, the operator boasted a 5% year-on-year revenue increase, attributing growth to the launch of new online casino and horse race betting products. At the group level, the Sport & Casino sector helped Svenska Spel achieve 14% growth in its digital business, while mobile sales increased by over 21% for the period.
Viking Glory, the game at the center of the latest partnership, sets players on an epic Norse adventure, rewarding those brave enough to embrace its journey of discovery with a collection of special game features. This includes the newly launched Power Pay feature, Free Spins Features and a Scatter Jackpot with five progressive jackpots.
Jonas Nygren, VP Casino of Svenska Spel Sport & Casino, said, “We’ve enjoyed a fruitful relationship with Pariplay since partnering with them earlier this year and our customer base has been extremely engaged with their catalogue of games. Pariplay is renowned for its diverse collection of gameplay experiences and Viking Glory builds on that tradition with an exciting theme that is sure to captivate our players.”
Richard Mintz, Commercial and Marketing Director at Pariplay, said, “Partnering with Svenska Spel Sport & Casino has been a true privilege and given Pariplay an exciting opportunity to share our catalog with Sweden’s expansive audience. Now we’re thrilled to bring them Viking Glory through an exclusive partnership that will continue to build our presence in this emerging market while working with Sweden’s top gaming operator.”