(PRESS RELEASE) — iGaming operator Mr Green, in collaboration with BlueRibbon Software, has developed a unique in-house jackpot product, ‘Personal Jackpot’ for their Club Royale members in Sweden.
Mr Green has taken another step towards offering a fully personalised user experience by introducing individual jackpots to their players. Jackpots are a classic casino feature that up until now have only been offered as a pooled prize with a low probability of winning.
With ‘Personal Jackpot’, each player is a guaranteed winner and the jackpot widget allows players to follow their very own pot building up.
“Our new product ‘Personal Jackpot’ is a fully bespoke jackpot which adds an additional layer of excitement and anticipation during gameplay,” said Jacqui Gatt, Head of Gaming, Mr Green Ltd, and continues; “In this first version, each player can see their current pot amount in the ‘My Account’ section as well as in-game. We look forward to continue development of this exciting new product together with the team at BlueRibbon by expanding our offering across all player segments and introducing more innovative functionalities over the coming months.”
‘Personal Jackpot’ has been developed with jackpot marketing platform provider BlueRibbon.
Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are excited to have partnered with Mr Green, an innovative and market-leading online casino brand.”
“They, like us, believe that bespoke segmented and achievable jackpots can deliver tremendous added value to players and Personal Jackpot certainly delivers in this regard. In a sector where competition is so fierce, and player demand so high, jackpots can ensure Mr Green will stand out.”