Aspire Global has finalised the acquisition of 100% of the shares GMS Entertainment Ltd, owner of Pariplay, for €13.1 million in cash, as agreed on 28 June 2019. Following the anticipated approval by the authorities, the transaction has now been closed according to the initial conditions and Pariplay group has been consolidated under Aspire Global’s financial statements.
Pariplay is a leading B2B iGaming provider, operating one of the largest content aggregating platforms and producing successful casino content in their own game studios. Their game portfolio includes hundreds of proprietary game titles complemented by more than 2,000 games from leading third-party providers. The game portfolio is certified for several regulated markets in Europe, including Denmark which will be launching shortly. Moreover, Pariplay has cleared an iGaming certification for New Jersey, representing a potential growth opportunity for Aspire Global. The acquisition of Pariplay strengthens Aspire Global’s B2B-business through external game sales – accelerating growth, creating synergies and saving costs with expected positive effect on overall EBITDA as of 2020. For 2019 however, the transaction is not expected to have any material effect on Aspire Global’s financial results.
“We are excited to welcome the Pariplay team to Aspire Global. The acquisition of Pariplay is in line with our M&A-strategy focusing on B2B-growth and external game sales. The integration of Pariplay grants us control of yet another crucial part of the iGaming value chain – cutting costs, broadening the game portfolio and providing a channel to sell and distribute propriety games outside Aspire Global network. Moreover, Pariplay holds an iGaming license for New Jersey, which could act as the spearhead of our future efforts to enter the U.S. market,” says Tsachi Maimon, CEO at Aspire Global.