NetEnt signs contract with Svenska Spel

(PRESS RELEASE) — NetEnt has entered into an agreement with Svenska Spel Sport & Casino AB (subsidiary of AB Svenska Spel) to supply a wide selection of its award-winning online casino games as the re-regulated gambling market in Sweden opens on 1 January 2019.

Regulated markets form a key part of NetEnt’s strategy, and after a thorough qualification process, NetEnt has been selected as online casino supplier to Svenska Spel Sport & Casino AB.

On 7 June 2018, the Swedish parliament, Riksdagen, approved the re-regulation of Sweden’s gambling market. The new legislation comes into force on 1 January 2019, and NetEnt aims to be ready to operate together with its partners on the day of market opening.

“NetEnt was an obvious choice when selecting an online casino supplier ahead of our re-regulated market entry on 1 January 2019. We are convinced that NetEnt will deliver casino games of the highest quality and become a very important partner for us,” says Fredrik Wastenson, MD and Head of Business Unit, Svenska Spel Sport & Casino.

Henrik Fagerlund, MD NetEnt Malta Ltd. and Chief Product Officer of NetEnt, comments, “I am very pleased that Svenska Spel has selected NetEnt as supplier ahead of the Swedish market re-regulation. Svenska Spel is the most established gambling operator and the largest sponsor of sports in Sweden. We really look forward to a close collaboration to deliver best-in-class digital casino games to Svenska Spel’s customers.”


Pragmatic Play and Microgame agree to deal

(PRESS RELEASE) — Pragmatic Play, one of the leading software providers for video slots and live casino, has agreed to a deal with Italian platform provider Microgame.

This latest agreement will see the provider’s full portfolio of content made available to Microgame’s wide array of operator partners, including recent release Da Vinci’s Treasure and the award-winning Wolf Gold.

The provider has gone live with over 10 operators in Italy this year, underlining its growth and the demand for Pragmatic Play games in Italy’s regulated market.

Melissa Summerfield, chief commercial officer at Pragmatic Play, said, “We are delighted to have agreed a deal with Microgame, an extremely well established and highly-regarded provider in an exciting market.”

“Cementing our position as a premium provider in regulated markets is central to our strategy, and this agreement is another step towards our ambitions as we grow our mobile-focused, client-centric delivery.”

Marco Castaldo, managing director at Microgame, said, “We are proud to be hosting Pragmatic Play’s diverse library of content, and we know that our partners will benefit from the addition of their games.”

“Pragmatic Play is renowned for its immersive, innovative content, and we look forward to a long and successful partnership.”

Pragmatic Play has made great strides in the Italian market in recent months, having taken its games live with OIA Services, Betsson’s Star Casino and Kindred’s Italian brands.

The provider recently entered into the live casino vertical through its acquisition of Extreme Live Gaming, an agreement enhancing a product portfolio that now includes video slots, scratchcards and bingo.


Pariplay introduces new Luxor slot

(PRESS RELEASE) — Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has released Luxor, an original video slot that combines cutting-edge 21st century technology with the timeless mystery of the land of the pharaohs. The Tutankhamun-themed slot features highly innovative in-game features such as expanding reels that increase the pay ways to an exceptional 1,944.

The standard 5x3 reels of Pariplay’s Luxor are transformed when its gold scarab wild symbols are revealed on the game’s middle reels, which then expand by up to three tiles each – allowing players to win up to 1,944 different ways. When combined with striking graphics bringing to life Tutankhamun, Nefertiti and Anubis and an Egyptian-themed soundtrack, this and other ground-breaking features transport players to the Valley of the Kings and Valley of the Queens – and keep them engaged.

Additional features include the Pharaoh’s Tomb bonus game. Triggered by aligning three or more Tutankhamun mask symbols, the bonus game lets players try to match three different urn symbols to win the major jackpot or grand jackpot as well as multiple free spins.

Luxor offers a return-to-player (RTP) rate of 95.95% and is available in over 20 languages as well as English. The slot has also been certified by the U.K. Gambling Commission, the Isle of Man Gambling Supervision Commission and the Malta Gaming Authority. In addition, the game will soon receive certificates for the following territories: Italy, Portugal, Spain and Bulgaria.

In order to specifically optimise player enjoyment on mobile devices, Luxor is the latest game from Pariplay to be available in both landscape and portrait modes.

Richard Mintz, Marketing Director at Pariplay, said, “We’re strongly focused on innovation in the slot space, and our development team have surpassed themselves with Luxor. We’ve created a stunning gaming environment and innovative in-built game features like Luxor’s expanding reels functionality and the separate bonus game, Pharaoh’s Tomb.”

Pariplay’s Luxor title expands the company’s portfolio of more than 100 online casino games. These include recent original slot releases such as Bai She Zhuan, Rio Fever and Chitty Bang as well as branded slots such as Atari Pong, Valiant Entertainment’s Bloodshot and The Three Stooges: Disorder in the Court.


ICE Africa attracting delegates from 91 countries

(PRESS RELEASE) — The international gaming industry has shown its support for Clarion’s vision to deliver a stellar business event for the continent, with the inaugural edition of ICE Africa (24 and 25 October at the Sandton Convention Center, South Africa) now at 90% capacity with leading brands including Aruze Gaming; BtoBet; Flutterwave; Gambee; GLI; Merkur Gaming; MST Channel; Neosurf; Playtech BGT Sports; Quanta; SuperBet; and umAfrika Gaming Technologies supporting the historic event. Predicted by Michael Collins, General Manager of South Africa based software firm, Betting Entertainment Technology (B.E.T) to join the ‘Premier League of international B2B gaming events’ ICE Africa has attracted delegates from a total of 91 countries including gaming professionals from 25 African countries, comprising: Botswana; Cameroon; Chad; Congo (The Democratic Republic of); eSwatini (formerly Swaziland); Egypt; Gambia; Ghana; Kenya; Lesotho; Liberia; Malawi; Mauritius; Morocco; Mozambique; Namibia; Nigeria; Rwanda; Seychelles; South Africa; Sudan; Tanzania (United Republic of); Uganda; Zambia, and Zimbabwe.

Commenting on the response, Dan Stone, Senior Marketing Manager at Clarion Gaming said “We took the decision to launch following requests from the industry based in Africa for us to produce and organize a professional showcase that the continent could be proud of. Since making the decision to bring the ICE brand to the continent, we have been really encouraged by the hugely positive response from all parties – manufacturers, suppliers, regulators, journalists and commentators alike. As we edge closer to the first edition of ICE Africa going live, all the metrics we look to are highly positive and we are confident of opening a new chapter in the development of African gaming.”

Delivering much more than a conventional expo, ICE Africa has been curated to bring the gaming community a plethora of engaging content covering thought leadership to training and provided by the industry’s most influential and reputable stakeholders. Dan Stone explained: “Learning and development are at the core of the ICE Africa experience. The advanceAFRICA stream creates time for quality brainstorming around how the future of the African market can be shaped to allow for sustainable growth of the industry. microscopeAFRICA is a series of workshops looking at different facets of the industry and networkAFRICA a series of facilitated networking breaks, unique HIVE sessions and round-tables to forge new connections with colleagues from across the continent. The ICE Africa conference program will cover a wide range of topics including mobile, lottery, start-ups, investment and regulation all headed up by expert international speakers.”


Paddy Power Betfair to pay penalty

(PRESS RELEASE) — A Gambling Commission investigation has revealed that Paddy Power Betfair (PPB) failed to adequately interact with customers who were displaying signs of problem gambling and failed to adequately carry out anti-money laundering checks.

Two of the customers were using PPB’s betting exchange, and a further three were gambling using the operator’s online presence and retail premises.

Richard Watson, Gambling Commission Executive Director, said, “As a result of Paddy Power Betfair’s failings significant amounts of stolen money flowed through their exchange and this is simply not acceptable. Operators have a duty to all of their customers to seek to prevent the proceeds of crime from being used in gambling.”

“These failings all stem from one simple principle – operators must know their customer. If they know their customer and ask the right questions then they place themselves in a strong position to meet their anti-money laundering and social responsibility obligations.”


LeoVegas hires Communications Director and two Marketing Directors

(PRESS RELEASE) — LeoVegas Mobile Gaming Group is strengthening its internal organisation with an experienced Communications Director and has appointed two Marketing Directors who will bring high-level expertise to the marketing department.

New Communications Director
Irena Busic has been recruited as new Communications Director for LeoVegas Mobile Gaming Group. Irena will have overarching responsibility for PR as well as for the Group’s press and internal communications. She will assume her position on 15 October 2018.

“LeoVegas is in an interesting stage right now. The much-needed upcoming regulation of the gaming market here in Sweden will lead to better transparency and a bigger need for communication. On a personal note, I also like the company’s focus on tech,” says Irena Busic.

Irena served most recently as Head of Global PR and Communications at Hyper Island. Prior to this she worked with communication consulting for fast-growing tech companies at the start-up hub SUP46. She has also spent more than four years in China, where she served as Head of Communications for Stora Enso and as Managing Director of the Swedish Chamber of Commerce.

“The need to tell our story and who we are is becoming increasingly important, while we also have a vision to change the perception to the industry. Irena’s broad experience will make her an important asset for the Group,” says Gustaf Hagman, Group CEO.

Stronger marketing department
In connection with Louise Nylén’s recent appointment as Deputy CEO of LeoVegas, the Chief Marketing Officer role (CMO) was eliminated. Responsibility has instead been split between two Marketing Directors, both based in Malta.

Petra Blixt, previously Head of Acquisitions at LeoVegas, has advanced to become one of two Marketing Directors. During her time at LeoVegas, Petra has successfully built up and structured the affiliation and online customer acquisition organization. She will continue to have overarching responsibility for all of LeoVegas’ online marketing activities as well as the markets in which LeoVegas has these activities as their main focus.

Claes af Burén has been recruited as Marketing Director with responsibility for the LeoVegas brand. Claes has a long and solid record of experience in brand-building, spending the last 14 years as CEO of various communications agencies. He served most recently as CEO and co-founder of DamnGoodAgency. In addition to the LeoVegas brand and related creative work, Claes will also have responsibility for markets in which LeoVegas is investing to build its brand.

“I have a very positive view of our work on strengthening our marketing department and leadership with these two great people,” says Louise Nylén, Deputy CEO. “With this change we have more clearly defined the responsibilities in marketing and have added brand-building expertise, which gives us even better opportunities for sustainable growth.”