NetEnt introduces Narcos

(PRESS RELEASE) — The character of notorious gangster El Patrón, the brutal boss of the Medellin Cartel, takes centre stage in NetEnt’s latest blockbuster branded title, Narcos.

Based on the multi-award-winning crime drama from Gaumont, the five-reel, three-row video slot with 243 bet ways has the battle between the police, DEA and drug lords as its backdrop. It is set in the 1980s, as the scale and influence of the drug war reached its peak.

Narcos comes with Free Spins, where on every spin there is a chance that one or more high value symbols turn into Wilds. When Wilds are part of a win, they start walking the reel moving one step to the left with every spin which gives this game potential high-stakes payouts.

In addition to Free Spins, the game is packed with a variety of other features, including:

• The random Drive-By feature, which transforms some of the high value symbols into Wild symbols.

• The infamous Locked Up feature, which is triggered by three Locked Up symbols landing on the same row, locks up random coin win symbols as well as the golden briefcase which delivers either multipliers, upgrades or big coin wins.

• The main game also includes Walking Wilds, which remain on the reels while a player is winning and move one place to the left with each spin.

“Since we first announced the deal with Gaumont to bring Narcos to the reels, the anticipation among players and our operator partners has been huge. We are confident that the game will more than live up to its lofty expectations and add an exciting new option to our unbeatable branded catalogue,” said Bryan Upton, NetEnt Director of Games.

Evolution USA, the global master licensing and brand management agent for Narcos, brokered the license agreement between the parties.


Income Access to power The Stars Group’s affiliate program

(PRESS RELEASE) — Income Access, Paysafe Group’s marketing technology and services provider, announced today that it will power The Stars Group’s newly relaunched affiliate program, Stars Affiliate Club. Income Access supplies affiliate marketing software, equipped with multi-channel tracking and reporting technology, to an array of partners across the regulated iGaming space.

Stars Affiliate Club supports the world’s largest poker site PokerStars, one of the world’s largest online casinos PokerStars Casino, and leading online betting and gaming brands Full Tilt, BetStars and Sky Bet by Stars in Italy. It offers affiliate partners access to a single resource to simultaneously promote multiple brands and leverage the support of Stars Affiliate Club’s team of industry specialists.

Stars Affiliate Club’s affiliate partners will enjoy the benefits of the Income Access platform, which provides robust reporting and tracking features to help in the optimisation of acquisition and retention initiatives.

Income Access gives affiliates access to a broader selection of campaign tools to more effectively promote corresponding brands, complementing Stars Affiliate Club’s existing suite of sophisticated online marketing and monitoring technologies. Income Access’ platform flexibility also supports a wide array of commission structures.

Tara Wilson, SVP and General Manager at Income Access, said, “Partnering with The Stars Group, one of the gaming industry’s most respected leaders in quality entertainment and social responsibility, represents a landmark occasion for Income Access. Through this mutually beneficial relationship, we will further solidify our position as the leading provider of strategic solutions for the industry’s top brands.”

Jason Prasad, Department Head of Affiliates at The Stars Group, said, “We believe Stars Affiliate Club is the first program of its kind in the industry. The affiliate team here has worked closely with our partners on this for some time and we’re really excited to see it in action. It’s a big step forward in our goal to become the number one affiliate program worldwide.”

King Billy Casino partners with Playson

(PRESS RELEASE) — There is a barrage of news these days from King Billy Casino, where new game providers and new payment options seem to be more common than rainy days in the United Kingdom. In that context, King Billy Casino has just announced its strategic partnership with the leading game developer Playson.

Volodymyr Harkusha, King Billy Casino CEO (and “First Lord” of the Kingdom!), had this to say about the new partnership: on philosophy, encapsulated so well in their motto ‘unique gaming solutions.’

“Unique and original is what we have been building here too, at King Billy Casino, from Day 1. Our effort has been recognised by more than 200,000 players worldwide, as well as industry institutions which have honored us with four prestigious awards so far. We welcome Playson and we know they are going to play an important role in our constant effort to improve services to our players.”

Playson is a leading game developer, whose portfolio includes 50+ omnichannel games, as well as a collection of promotional tools. The company supplies its certified and tested, cutting-edge content worldwide with a team of professionals spread across Malta, Ukraine, U.K. and Greece.

King Billy Casino was launched in April 2017 with the goal to provide a second-to-none gaming experience to players by offering them features and offers, very seldom seen in the industry. Besides offering top notch games, King Billy has built on creating a superb user experience focusing on the myth of King Billy and his Kingdom and treats every player with the specialness he deserves.


Evolution Gaming launches Deal or No Deal Live

(PRESS RELEASE) — Evolution Gaming, leading provider of Live Casino solutions, today announced the launch of Deal Or No Deal Live, a unique new online live game created in partnership with Endemol Shine Gaming. First unveiled at ICE 2019 in February, the new game is available exclusively from Evolution and joins the company’s growing range of game show style games.

Based on the hit TV show, Deal or No Deal Live is the world’s first 24/7 game show, allowing players to play anytime, anywhere, on desktop, tablet and smartphone.

The multi-layered game combines the suspense of the main game show with RNG-based qualifying and prize top-up rounds featuring slots-style random multipliers. In the main game show contestants predict whether the amount of money in the last of 16 briefcases to be opened will be higher than the banker’s offer. Prior to this they have three offers from the banker, which prompt the live host to ask the all-important question: “Deal or No Deal?”

According to Evolution, the aim was to stay true to the Deal or No Deal TV game show’s format, while also creating a uniquely entertaining online live gaming experience for an unlimited number of players. This involved creating one of most complex studio sets that Evolution has built to date. The end result is that all the familiar elements — including the universally recognizable studio set, theme music and rich sound effects for UI actions — perfectly recreate the atmosphere of the hit TV show.

Todd Haushalter, Evolution’s Chief Product Officer, said, “Players’ tastes are changing and they are increasingly telling us they love these game show style games, and this game hits the sweet spot since it is the ultimate game show that you can play along with on your phone. We worked really hard to preserve all the drama of the TV show and early signs are that players agree we have done just that.”

Haushalter added, “This is a unique, stand-out game that will add extra variety to our licensees’ Live Casino offering and be a big attraction for the widest range of players.”

Anil Mistry, Director of Games & Gambling, Endemol Shine Group, commented, “Evolution Gaming is perfectly placed to deliver an immersive experience in the Live Casino space and has developed a truly unique and innovative game. The Deal or No Deal brand is immensely successful in the gaming sector and the launch of this latest offering is testament to the enduring appeal and versatility of the format.”


OneTouch signs 1xBET agreement

(PRESS RELEASE) — Premium mobile table games developer OneTouch has agreed a deal to supply its full portfolio of slot and table games to iGaming operator 1xBET, further enhancing its footprint in new markets.

Offering its players a wide range of table and slot games across desktop, mobile and tablet from some of the industry’s biggest suppliers, 1xBet is the latest in a number of operator deals by OneTouch.

The agreement will see 1xBet gain access to OneTouch’s full library of table games, including Russian Poker, Baccarat and Roulette, as well as mobile-first slot games such as Juicy 7 and Sumo Showdown.

Ollie Castleman, Marketing Manager, OneTouch, said, “Our dedicated team puts a lot of time and effort into creating some of the industry’s most engaging games, and this 1xBet deal is great recognition of that.

“1xBet hosts games from the very best providers, and we are delighted to be able to sit alongside them. Its players are sure to be impressed with our wide-range of table games and engaging slots.”

“OneTouch is passionate about offering a truly mobile-first gaming experience across its whole portfolio of table games and slots, making gaming more accessible and enjoyable than ever.”

The 1xBet team, added, “Our philosophy is to offer our players the ultimate betting and gaming experience and OneTouch products fit the bill perfectly with their mobile-first approach, slick UI and great playability. We’re confident that our players will become instant fans of their games.”


BeeFee partners with LVbet to enter Latvian slot market

(PRESS RELEASE) — BeeFee has entered the Latvian retail gaming market, with its slot machines and popular casino content now available in LVbet’s casino halls in the country.

Under LVBET’s Latvian gaming license, 18 of BeeFee’s most popular slots games are now live in the country for the first time, including Book of Ming, Stunning Hot, Magic Hunter and Dragon’s Power.

BeeFee will be the main slot machine provider for LVBET’s casino halls in Latvia.

BeeFee’s terminals can currently be found in LVBET’s casino hall in Terehova, on the border to Russia, which will be followed by venues in Valka and Kraslava.

LVBET has also applied for permission to operate more casino halls in the country and is in the process of obtaining betting licenses for the premises.

Piotr Szpoton, CEO of BeeFee, said, “We are thrilled to have our land-based products live in Latvia through our distribution deal with LVBET and we are certain that our products will be a hit with players in the country.”

“Entering the Latvian market is part of BeeFee’s strategy to expand our footprint and cement our position as a leading slot machine provider in the retail market.”

BeeFee’s slot machines are manufactured in the company’s factory in Poland and certified in the U.K., Germany, Switzerland, Romania and Latvia. The supplier also creates innovative slots content for the global online market.